Branded Beauty Products

I have seriously started noticing how many big fashion labels are drifting towards the beauty product lines. Even if they don’t fully incorporate these under the brand’s name and end up creating totally different smaller brands, the trend is to definitely have a personal care line.

Forever21, H&M, Topshop, Urban Outfitters and many others are very good examples of this, but I wonder how many of us actually take these cosmetics seriously. It’s not that they don’t look and feel great, it’s just that…for example I am a little skeptical when it comes to the quality of these beauty ranges. I really trust Sephora and let’s say H&M but besides that….they seem to be there just for the extra profits…

Do YOU use these?

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